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Normally, the lead time to created a “Limited Edition” vehicle in the automotive industry is rather long – it’s measured in years, not months. However, when you’ve got a passionate base of Star Wars fans working in your company, you’d be amazed at what can happen.
That was the case at Nissan USA when they produced the Rogue One Limited Edition Nissan Rogue last year, and this year they outdid themselves with an even quicker development time and not one, but three vehicles featuring accessory packages inspired by The Last Jedi.
In another bonus episode of the podcast, I’m talking again with Jeremy Meadows, Senior Manager for Strategy and Integration with Nissan, about working with Lucasfilm on this project, the development process for the packages, and much more.