Podcast: Play in new window | Download
Okay, once more with feeling. The notion of “brand fatigue” can express itself in different ways. I took a very informal poll in a few Star-Wars-focused Facebook groups where it would be unlikely to encounter the sorts of people who have been raging about The Last Jedi, with the intent of exploring an idea – had people gone to see the new Star Wars movies less often with each new release? Not out of liking or not liking, but because of other (and possibly fatigue-related) factors?
The video below has the main topical content of the episode, and the audio version above has additional material!