Bonus Episode: Behind the Scenes of Star Wars Licensed Product Creation With Joy Broin of Cufflinks.com

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Over the past month or so, you’ve heard us talk about Cufflinks.com on the show. But what goes into the whole process of licensing a Star Wars product, and bringing it to fans? Joy Broin, the Brand Manager for Cufflinks.com, gives us a unique look behind the scenes… Punch it!

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