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With yet another promotional partner – Dubsmash – announced for Force Friday, it’s become painfully clear that we won’t, after all, be getting a trailer in August for The Last Jedi.
But everything was lined up so well! The first trailer came out in April as expected. The Vanity Fair piece came out in May, as expected. The behind the scenes video came out in July, as expected. The Entertainment Weekly cover story for the fall movie preview issue came out mid-August, as expected. We were expecting a trailer, too. But no! Not so after all.
There are a couple of reasons why this seems to have been the case, and I’m examining them in today’s podcast – as well as whether this means we’ll really only see two trailers after all, and whether this has implications for media moments related to the still-as-yet-maddeningly-untitled Han Solo movie.